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People Tree "Love from Emma"

Title: People Tree "Love from Emma" Spring range
Working as: Creative Director
Company: People Tree
Working with: Safia Minney, People Tree team
Release Date: February 25, 2010
Status: Released (can be purchased here)

Details: "Launching in late February 2010, this exciting, long awaited collection brings a youthful and inspiring edge to Fair Trade fashion!

'I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project.' Emma Watson

Acting as creative advisor, Emma has worked closely with People Tree's in house design team and CEO Safia Minney to create a capsule lifestyle collection.

Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.

Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women.

Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection.

Not only does the collection use 100% organic and Fairtrade certified cotton, it is also made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal.

'I think young people like me are becoming increasingly aware of the humanitarian issues surrounding fast fashion and want to make good choices but there aren't many options out there.' Emma Watson" [Source]

The Spring collection can be seen in its entirety in our gallery.