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Inspired to make a difference

June 18, 2010 @ 8:09am · 0 comments
People Tree has posted a really great article in their online magazine about how Emma has inspired one young person to make a difference by supporting and spreading the word about Fairtrade clothing.
Inspired to make a difference

When People Tree collaborated with Emma Watson on their new youth range the aim was clear; to bring Fair Trade and sustainable fashion to a new audience. The youth of today are the hope for the future and by beginning a conversation with them we have a chance to shape a better future.

People Tree, ‘Love from Emma’ has generated conversation and debate and begun to educate people who had never even considered the impact clothing can have on people and the planet.

Daniel Schoeppl is one of the next generation. Eighteen years old from Austria, Daniel was intrigued by the concept of Fair Trade fashion and since entering People Tree’s ‘Ask Emma’ competition has continued to explore the concept further. We caught up with Daniel to find out why he took to the collection so much.

Had you heard of or ever worn Fair Trade fashion before you had heard about the Emma Watson and People Tree collaboration?
Yes, in Austria we’ve got an organisation/shop called “WeltLaden” that sells fair trade products from chocolate to handicrafts and recently fair trade clothing mostly from South America and India. But it was when I saw the collaboration on Emma’s official website that I wanted to know more about People Tree.

What are your favourite pieces from the collection?
I would say I like all the items Emma designed because they look both good and casual. My mum especially likes the oxford cricket jumper and as we are all England fans we like all the items which are typically English. [Read full article]
Posted by Jade in Emma News
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