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Interactive 'Living' Magazine Cover Features Emma Watson

December 5, 2010 @ 7:28am · 0 comments
Interactive 'Living' Magazine Cover Features Emma Watson

Marie Claire magazine today announced its new Marie Claire App for iPad, powered by Zinio, now available in the App Store. This new monthly digital edition of the December issue is enhanced with a "living" cover, embedded videos, audio clips, interactive quiz, and user-controlled 360-degree views of featured items and accessories. The Marie Claire App, free for download, offers sample features from several recent issues and gives users the option of purchasing a single issue or a yearly subscription (the December issue is $3.50, subscription is $10/year) through In App Purchase.

The Marie Claire App for iPad is a completely re-created version of the magazine based on Zinio's new branded app solution that gives publishers control over the content of the app while still leveraging Zinio's UNITY distribution.

"We adore iPad because it allows us to bring a truly interactive experience to our readers and bring the magazine to life in a way we couldn't do before," said Joanna Coles, editor in chief of Marie Claire. "Our debut monthly issue app features the beautiful Emma Watson, and is filled with video, audio and interactive experiences that go beyond what we have offered in past digital editions." [Read more]
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